Who is the audience for this commercial?
Would there be some people who don’t understand?
What makes it funny?
What could make it confusing?
Your audience is one of the most important things to remember whenever you write. Audience determines the tone, person, language use, and the type of authority you use. The point of view can be first person, second person, or third person. First person uses terms like: me, I, and we. Second person utilizes: you and yours. Third person uses words like: he, she, researchers, and they.
Is your assignment a reflection? Then it should be personal, first person. You may bring in other sources if you want to support your argument, but it is your voice speaking.
Is your assignment a research paper? Then it should be objective, mostly third person. Use valid sources and cite correctly.
Is your assignment to write an posting for a blog? Now you can talk to the audience like they are in the room. Second person works nicely and your tone can be like you are talking to a friend.
Is your assignment multimedia? Again, think of your audience. Even though you can add elements of visual images and sound it should be appropriate for the situation and convey the message that you want to convey. The images and sound should add to the message and not overwhelm it.
Even when you text or post on Facebook you are sending a message to your audience. If they are close friends and know what you mean, have fun and txt away to c sup.
BUT if you are writing an assignment, remember to use language your audience understands.
If you aren’t sure about your message connecting with your audience, PLEASE come to the writing center. We LOVE being your audience and listening to what you have to say. You can share what you have so far- even if it is just the assignment- and we can talk about how to communicate effectively with your audience.