In celebration of The Writing Center’s 20th Anniversary we proudly present our new logo!
This logo was nine months in the making, including an unsuccessful logo contest and much deliberation by our staff and 20/20 Planning Committee. Our director, Dr. Trixie Smith, felt our 20th Anniversary was a perfect time to update our logo, which represented The Writing Center for many years. In other words, it was stagnant and old. Further, our old logo was not consistent with what we felt represented the current work of the center.
Taking all of this into consideration, we held a contest open to staff, clients, and all MSU students. We received entries with pieces of what we were looking for, but nothing as a whole. The problem was clear – how do we represent the non-textual and digital sense of writing? At The Writing Center we think of writing in a very broad sense, specifically as not limited to pen and paper or even typing into a word processing program.
A few months after our unsuccessful contest I got an itch to have a go at designing a new logo. I’d had many conversations with our staff and the idea of a circle or a traditional university seal came to mind. I designed a few different versions in this vein, then got distracted with other WC work. When I came back to the logo in Photoshop I started deleting layers and moving things around and on the bottom layer was what looked like a coffee or ink ring. Talk about an “a ha moment!” Besides running on the knowledge and expertise of our consultants, The Writing Center also runs on coffee!
From this point I created a few different versions to present to the 20/20 Committee. They seemed pleased with this new direction and gave me some feedback – more splotches, more balance.
After all’s been said and done, after nine months of deliberation, we finally have a new logo representing The Writing Center as we know it. The ring can easily be read as coffee or ink, and signifies the messiness of the writing process. And like the circular arrows in the old logo, the rings also represent the recursive nature of writing. We added the “@” sign to speak to our digital capabilities and presences in our current website content and social media streams. Finally, the typography choices in the logo are deliberate in their contrast. “The Writing Center” is in a bold and anchoring serif font (Impact), while “@ MSU” is in a whimsical handwriting font (Mistral). This contrast speaks, again, to the wide and varied practices we, as a staff, understand about writing.